HP Releases End-to-End Customer Experience Solutions Using Partner Technologies



HP has enhanced its application portfolio with a new ecosystem that uses HP’s core strengths and those of its partners to help organizations design, develop and integrate complex, end-to-end digital engagement solutions. 

To bridge the consumer and enterprise experiences, organizations need highly intuitive and functional mobile apps that support business requirements for growth, innovation and differentiation, the company said. HP’s new partner ecosystem addresses the need for a broad portfolio of skills and experience that can deliver end-to-end solutions that enable organizations to engage with customers and deliver an enhanced brand experience.   

“Applications are increasingly becoming the face of an organization, particularly as mobile applications become one of the most significant opportunities and threats to an organization’s customer experience strategy,” said Katherine Garcia, senior vice president, Applications and Business Services, HP, in a statement. “There is no room for error when interacting with existing or recruiting new customers. HP understands this and through the ecosystem we are helping our clients improve their customers’ experience by bringing key agencies across different industries together to offer a one-stop-shop for designing, developing and deploying applications.”

HP is partnering with a portfolio of “best-in-breed” partners to form integrated sales, marketing and delivery teams that offer a blend of diverse skills for customers. A key feature of the partner ecosystem is the integration of competencies that encompass industry expertise, digital marketing skills, user-experience design and complex technology integration. The ecosystem will help clients in their efforts to deliver compelling digital experiences that deepen their customers’ emotional connection to their brand.

The core portfolio of partners includes Critical Mass, Cynergy, DigitasLBi, Organic and projekt202. This initial portfolio of partners will offer integrated solutions on a global scale, using HP’s products and services in combination with their own offerings to help customers build user-centric applications that connect to complex back-end systems and improve the customer experience.

Specialties include:

  • Critical Mass helps balance the complexity of demanding technology and business environments with the customer’s ever-growing expectations. Critical Mass is driven by its belief in addressing the Cumulative Customer Experience by connecting the dots across brand channels, mobile devices, marketing messages and touch points so the customer doesn’t have to. 
  • Cynergy  has experience across the entire digital landscape with expertise in digital strategy, design, development and delivery. Cynergy works collaboratively with partners and customers to deliver incredible digital experiences that drive real business results. 
  • DigitasLBi is a global marketing and technology agency that helps its clients close the gap between the traditional siloes of IT and marketing that have previously been separated by organizational divides.
  • Digital marketing firm Organic lets customers create connections between consumer behavior and business results. An Omnicom Group company, Organic was founded in 1993 and is the world’s first internet-based agency. Clients include Hilton Worldwide, Kimberly Clark, Pepsi, Procter & Gamble  and Visa.
  • projekt202 is a design-led technology services firm that is actively changing the way people interact with technology around the world. projekt202 helps to create and bring to market compelling experiences through experience research and strategy, interaction and visual design, application development and digital marketing.