HG Data, EverString Integrate Solutions to Target Customer Prospects

HG Data, a provider of competitive intelligence on installed technologies, and EverString, a predictive marketing and sales intelligence SaaS provider, announced that they have entered into a strategic partnership and reseller agreement.

As part of the agreement, EverString’s algorithms for predictive lead scoring and predictive lead generation will leverage HG Data’s install datasets, providing clients with the ability to perform precise targeting at both the company and contact level in order to optimize marketing and sales efforts.

EverString’s analytics platform leverages natural language processing and machine learning to help enterprise sales and marketing teams to target, prioritize, engage with and close new prospective customers. By teaming with HG Data, EverString will now also have access to the largest and deepest global dataset of installed technologies, enabling customers to achieve deeper insights and greater success in their targeted marketing and sales efforts.

“EverString’s platform enables our customers to better predict prospect conversion by mining internal CRM and marketing automation data, and then connecting it with public and proprietary data sources across the Web,” said Vincent Yang, CEO, EverString, in a statement. “With the addition of HG Data’s unique dataset of installed technologies, EverString is adding the deepest and broadest set of installed technologies data to our algorithms, which further enhances our ability to prioritize existing sales leads and identify completely new high-potential prospects.”

HG Data currently tracks more than 1,700 technology vendors and more than 5,000 technology products in its proprietary datasets, including SaaS, cloud, security, networking, storage, open source, applications, mobile, big data, CRM, virtualization, visualization and analytics. Dozens of new technologies are added monthly.

”With its adaptive learning engine and by leveraging unstructured data, EverString has taken a novel approach to helping sales and marketing teams precisely identify and engage customers that fit an optimal profile,” said Mark Godley, chief risk officer, HG Data, in a statement. “By adding access to our in-depth data on which companies are already using what technologies, EverString now holds the key to unleashing one of the most sophisticated customer targeting solutions on the market.”