Genesys has inked an agreement to acquire cloud-based customer engagement provider SoundBite Communications for roughly $100.4 million. The deal is expected to be completed in the third quarter of 2013.
Genesys said that the acquisition will strengthen its cloud solutions portfolio, building on its recent acquisition of Angel for self-service and contact center solutions. The acquisition is expected to contribute approximately $50 million in cloud-based revenue to Genesys, bringing the total to over $135 million for Genesys’ growing cloud business, and adds approximately 450 new end-customers to its existing base of 800 Genesys cloud customers.
The company also said that SoundBite applications complement the Genesys cloud-based customer engagement solutions with additional mobile capabilities, including self-service text messaging, and mobile marketing capabilities, including mobile coupons, in-store marketing, mobile web sites, and on-package QR codes.
“Cloud solutions that quickly solve business challenges are in high demand, and offering these solutions is core to our mission,” said Paul Segre, president and CEO of Genesys, in a statement. “The acquisition of SoundBite will expand our portfolio to help our customers meet these challenges, and continues our rapid expansion into cloud solutions in both new and existing markets.”