Conversocial Acquires Live Chat and In-App Messaging Platform HipMob

Conversocial, providers of a social customer engagement platform, has acquired HipMob, providers of an integrated live chat platform for websites and mobile apps. Financial terms of the deal were not disclosed.

The acquisition paves the way for Conversocial to extend its digital customer engagement platform to web-based chat channels and in-app messaging on mobile for customer care. It will soon enable Conversocial to deliver live chat integration, with functionality across all channels, including web, iOS, and Android.

"The future of all customer service is in messaging. By building a fully integrated digital customer engagement platform, we can provide a comprehensive solution with the best of social and messaging, enabling our clients to engage their customers wherever they are," said Joshua March, CEO and founder of Conversocial, in a statement. "HipMob is a natural fit for Conversocial and will provide us with the ability to seamlessly integrate web chat and in-app chat functionality at scale. We see this acquisition as a vital extension to our platform, ultimately capturing and engaging those customers who favor web-based chat and enabling our clients to provide a seamless customer experience across all digital channels, on a single platform. Bringing best practices established on social channels into web-chat interfaces promises to continue to deliver a personal and human customer experience, strengthen customer loyalty and brand recognition, and improve the bottom line."

"As prominent as customer engagement has become over social channels, live chat and in-app messaging remain a go-to channel for customers. Becoming a part of Conversocial's industry-leading platform is testament to the power of multichannel engagement and will serve to broaden and strengthen the relationship between customer and brand," said Ayo Omojola, founder and CEO of HipMob, in a statement. "The social engagement principles forged by Conversocial represent the evolution of how web chat and in-app messaging will be used to maintain a positive human experience for customers who prefer to use a wide array of channels."