Confirmit Genius Analytics Mines Social Media and Free-Form Content

Confirmit has launched Confirmit Genius, a text and social media analytics suite tool that has been added to the company’s suite of customer experience, employee engagement and market research solutions.

Confirmit Genius uses advanced statistical techniques to assign categories. This determines sentiment by category for all types of unstructured text, including verbatim survey responses, social media feedback, Web analytics, call center records, CRM data and more.

“Today there is too much content and too little insight,” said Terry Lawlor, executive vice president, product management, Confirmit, in a statement. “Confirmit Genius addresses this challenge by mining both solicited and unsolicited free-form content, organizing the feedback according to the categories important to each business, analyzing complex and sometimes conflicting sentiments held within each piece of content, and linking to other data sources to provide wider context.”

The Confirmit Genius Text Analytics solution provides categorization and sentiment analysis for free-form text, including verbatim and other unstructured survey data. Confirmit Genius Social Analytics captures social media feeds, online media feeds, forum comments, blogs and more, and provides an environment for analyzing this data.

The two editions are integrated so that all social media feeds can be categorized and have a sentiment associated with each category. Confirmit Genius Text Analytics also integrates with Confirmit Horizons, ensuring that any free-form text captured into Confirmit SmartHub has the same categorization model applied and uses the same sentiment engine.