Causata Launches New Customer Experience Management Applications For Omni-Channel Management



Causata has unveiled an updated Customer Experience Management platform and a new set of purpose-built, industry-specific applications that enable faster and omni-channel marketing decisions.

With the addition of a new class of machine learning algorithms, predictive analytics dashboards, and pre-loaded industry applications, Causata offers a Big Data CXM solution that can deliver greater value than traditional, rules-based, costly alternatives.

Causata works with B2C companies to drive more personalized digital customer interactions, including content decisions and offers. By bringing together customer data from web, e-mail, mobile, CRM and other marketing and service channels, Causata links terabytes of customer interactions to instantly assess customer patterns, predict future behavior, and recommend the next best actions.