CallFire, provider of a cloud-based text and voice platform, is partnering with CFB Strategies, providers of a data management solution for political campaigns and nonprofits. The partnership enables CFB Strategies to leverage CallFire's Cloud Call Center, Voice Broadcast, and SMS technologies to implement voice and text solutions that power their customers' campaigns.
"By combining our comprehensive voice and texting solutions with CFB Strategies' campaign management software, we're providing a number of added services to customers in the political and nonprofit space," said Rob Thrasher, head of strategic partnerships at CallFire, in a statement. "The integration will greatly benefit these organizations that need to reach out to and engage with large groups of supporters at once."
Through the partnership, campaigns will be able to send important alerts through mass phone calls or text messages. The partnership also provides CFB Strategies’ customers with access to CallFire's Cloud Call Center solution.
"CallFire is cost-effective, intuitive, and easily integrates into our data management system built on the Force.com platform," said Robert Vaillancourt, co-founder and senior data consultant at CFB Strategies, in a statement. "This partnership allows our clients to engage in sophisticated targeting through their cell phones, the preferred method of communication for many consumers. CallFire's suite of services allows grassroots organizations to cut costs while spreading their message from anywhere in the world. The sophistication of the CallFire platform and the data synchronization was a win-win for us, and we are excited for our clients to engage with this technology."