Bright Pattern Partners with Toga Customer Services

Bright Pattern, a provider of omnichannel cloud contact center software, is partnering with Toga, a provider of customer experience and cloud-based contact center development, integration, and delivery to the Latin American market. Bright Pattern's contact center software will help Toga provide omnichannel technology and professional services to customers in the healthcare, financial services, logistics, retail, telecommunications, and utilities industries.

The Toga and Bright Pattern partnership will help companies offer more innovative forms of communication, including emerging channels like video, in-app, bots, and social messengers, to their customers.

"Forty percent of consumers say that they prefer customer service through text messages or online chat; however, in Latin America, these channels are rarely available," said Boris Garfias, executive director of Toga, in a statement. "Beyond that, brands in the region are just beginning to consider their social networks as possible channels of customer service, using them first as a tool for promotion and communication, and lastly as a point of contact to offer support to their customers. By partnering with Bright Pattern we have the best formula to improve LATAM customer experience by providing the best-in-class cloud omnichannel contact center solutions to businesses of all sizes."

"We're delighted to partner with Toga, which has been an industry leader for nearly two decades," said Brian Hays, senior vice president of global sales at Bright Pattern, in a statement. "They continue to exceed customer expectations and offer total satisfaction without compromise. We are looking forward to a long and immensely successful relationship."