Bell and Howell Releases CX Touchpoints



Bell and Howell has launched CX Touchpoints, a fully integrated, cloud-based omnichannel communications solution.

"CX Touchpoints brings together several best-of-breed technologies into a single platform that addresses all requirements of physical and digital customer communications, while removing financial barriers and complexity associated with traditional solutions," said Ramesh Ratan, Bell and Howell's CEO, in a statement. "We see true omnichannel communications not only as the evolutionary next step for many of our current customers, but also as a core strategy for companies seeking to gain a competitive advantage through an improved customer experience."

Bell and Howell also announced the creation of a new internal business unit to support the company's push into the customer experience arena. The CX Solutions Group is led by Senior Vice President Mike Lambert, who has managed the implementation of complex communication solutions and enterprise technologies for several leading healthcare companies.

"CX Touchpoints streamlines and simplifies the transition of restrictive legacy approaches and removes operational barriers with a one-stop digital solution," Lambert said in a statement. "Businesses have been forced to focus on building solutions around technology rather than enabling communications that match the preferences and exceed the expectations of their customers. This solution is a paradigm shift away from the build, buy, and maintain approach to a cloud-based, modern approach to enable superior customer experience."