Avaya Jumps into New Market with Open-Standards SIP Phones

In collaboration with BroadSoft, Avaya is making a full portfolio of open-standards, Session Initiation Protocol (SIP)-based desktop and conference phones, tested for interoperability with the BroadSoft BroadWorks platform, available to service providers.

Validating Avaya's open standards, SIP-based desktop and conference phones with the BroadSoft Business platform is a first step in expanding to this new market. BroadSoft's cloud-based unified communications platform is deployed by 25 of the world's top 30 service providers.

The Avaya open-standards-SIP based desktop and conference phones portfolio provide endpoints for a broad range of third-party, hosted call control platforms. The Avaya portfolio today includes three models: a conference phone, a desktop handset, and the Avaya Vantage phone that was announced last fall. Additional phones will be added during the next year. The phones can also be customized with co-branding or white labeling with the service providers' names and logos.

"Avaya's phone portfolio is known for high-quality audio and security throughout the world. As growth in UCaaS offers via third-party service providers continues to climb, this is a natural move for us and a great opportunity for them to increase value to their customers by offering a premium portfolio at affordable prices," said Mark Monday, vice president and general manager of engagement platforms at Avaya, in a statement. "Working with BroadSoft has been an excellent experience, and we look forward to leveraging our mutual market leadership as we expand into this arena."

"Avaya has a strong global market presence. The new line of phones will be a great choice for customers who want to migrate to cloud communication services Powered by BroadSoft," added Mark Baker, director of business development at BroadSoft, in a statement.

"The open SIP phone market continues to considerably grow year over year, triggered by deployments in hosted/cloud-based communications and the need of businesses to secure endpoint investments. The jump of Avaya into this growing market with the launch of a powerful, yet simple open SIP device offering is definitely a right move from a company which continues to be one of the top leading vendors in terms of IP desktop phone shipment and revenue," said Mohamed Alaa Saayed, ICT principal analyst covering connected work and digital transformation at Frost & Sullivan, in a statement.