Attensity Releases VoC Solution with Enhanced Customer Analytics



Attensity, a provider of integrated, real-time solutions that blend multi-channel Voice of the Customer (VoC) analytics and social engagement for enterprise listening needs, has released Analyze 6.3. 

Attensity Analyze is an advanced customer analytics application that helps organizations manage several brands and identifies trends to find out how each market is changing and what makes different customers happy and loyal. It provides recommendations and leads marketers and business users in the right direction when their industry is moving so fast and the market is changing on a weekly basis, the company said. 

Attensity shows how and why these changes are occurring by identifying price wars, issues and chatter about a competitor. Analyze 6.3 accesses data quickly, surfaces emerging market data, and makes the unknown known by harnessing the power of social networks, online communities, surveys, chat, email, review sites and blogs relevant to enterprises.

Attensity 6.3 is powered by the Attensity Semantic Annotation Server (ASAS) and patented natural language processing (NLP) technology. Attensity's ASAS platform provides unmatched deep sentiment analysis, entity identification, statistical assignment and exhaustive extraction, enabling organizations to define relationships between people, places and things without using pre-defined keywords or queries.

"Our goal at Attensity is to provide our customers with brand insights that can immediately inform key business decisions," said Attensity CEO, Howard Lau, in a statement.  "Today's introduction of Analyze 6.3 is a step toward enabling real-time discovery trending, early identification of outliers and increased brand visibility for our customers. We're now one step closer to becoming the corporate radar solution that identifies business opportunities, intercepts customer concerns and facilitates person-centric engagement."