Atos, a global information technology services company, and NGDATA, a customer experience management solutions firm, has launched a big data omnichannel solution for global banks.
The solution is built on Canopy's Data Platform and underpinned by big data machine learning capacities. Banks can target their customers more effectively, enhance customer loyalty and strengthen their output. Atos has also integrated the solution into its omnichannel customer experience solution with major banks.
The growing importance of digital channels has impacted banks and how they deliver their services to corporate and retail banking customers. With the growth of mobile devices, Atos and NGDATA enable banks to improve their competitive edge, and refocus on a user-centered online experience.
The agreement between Atos and NGDATA will bring NGDATA's customer experience management solution, Lily Enterprise, into the Atos portfolio of business technology solutions for financial services which will provide its customers with actionable analytics and more effective marketing programs. Atos brings in-depth technology expertise, understanding of the banking industry and strong global and local expertise to assure complete and sustained support.
"The way consumers conduct their banking is changing, placing greater importance on interacting with the customer at the right time, via the right channel," said Kuldip Chiheru, financial services, global head of strategy and business development, Atos, said in a statement. "NGDATA has a proven track record of delivering solutions that analyze big data and build individual customer DNA to create personalized customer experiences. This agreement enables us to offer an automated and scalable big data solution to our global community.”