Apple, HP Rate Highly With Consumers



Based on a study of 10,000 U.S consumers, Apple and HP earned the top spots in the computer sector of the 2013 Temkin Experience Ratings. At the other end of the spectrum, Sony and Lenovo were the lowest-rated computer makers.

"Apple continues to be the customer experience leader in computers, but HP has narrowed the gap," said Bruce Temkin, managing partner of Temkin Group, in a statement.

The Temkin Experience Ratings evaluates three areas of customer experience: functional (can customers do what they want to do), accessible (how easy it is to work with the company), and emotional (how consumers feel about their interactions). The ratings include 10 computer makers: Acer, Apple, Compaq, Dell, eMachines, Gateway, Hewlett-Packard, Lenovo, Sony, and Toshiba.

Additional highlights from the report include:

  • The computer industry has been steadily improving over the last three years, from an average Temkin Experience Rating of 54 percent in 2011 to 60 percent this year.
  • Apple is the highest-ranked computer maker for the third straight year; its rating of 64 percent is one percentage point below its 2012 rating. It also led the industry in the accessible and emotional components of the ratings.
  • HP is in second place in the industry with a rating of 62 percent and leads in the functional component. The company's ratings increased three percentage points since last year, narrowing the gap with Apple.
  • Dell showed the largest improvement over 2012, with an increase of 6 percentage points.
  • The lowest-ranked computer makers are Sony and Lenovo, with ratings of 54 percent. Both of those firms had the largest declines in the industry.
  • Sony is the lowest rated in functional and accessible components and Lenovo is the lowest rated in the emotional component.