Angoss Software has unveiled KnowledgeREADER, a software application that offers integrated customer intelligence by combining visual text discovery and sentiment analysis with the power of predictive analytics.
The new offering for customer intelligence professionals and marketers enables them to understand and model customer feedback from sources including customer surveys, contact center notes, social media (Twitter, Facebook, blogs, forums, etc.), email, and warranty or claims notes, among others. KnowledgeREADER transforms text into visual, actionable insights for customer experience management.
Data analysts can extend the use of KnowledgeREADER to merge unstructured and structured data to perform data mining and predictive analytics with additional predictive variables for improved accuracy and exploratory power. Together, voice of the customer data can be integrated from all sources for visual text discovery, and combined with structured data for data mining and predictive modeling.