Amdocs, a provider of customer experience systems and services has entered into an agreement to acquire privately-held Actix for approximately $120 million in cash. The acquisition expands Amdocs' customer experience portfolio further into the network domain to manage customer experience across both networks and IT.
With the acquisition of Actix, a software provider of mobile network optimization solutions, Amdocs will be expanding its CES (Customer Experience Systems) portfolio with geo-located network data that will drive a variety of optimization use cases. The acquisition will position Amdocs as the first vendor to offer customer experience-driven network optimization based on a holistic view of the customer experience across all networks, BSS and OSS (business and operational support systems).
Geo-located network information provided by Actix's solutions, combined with customer data and capabilities from Amdocs' policy management BSS and OSS systems will allow service providers to support sophisticated customer experience use cases and take proactive action based on network performance to modify and improve the experience of a specific customer or group of customers. As a result, service providers will be able to differentiate the customer experience and achieve cost-efficiencies with improved automation and optimization of their existing networks, as well as when rolling out new network technologies, such as LTE and small cells.