Amazon has released a new service, Login and Pay, which streamlines how customers transact with online merchants and allows participating companies to empower customers to go from browsing to buying in just a few clicks using their Amazon account information.
“Amazon has more than 215 million active customer accounts,” said Tom Taylor, vice president, Amazon Payments, in a statement. “Login and Pay with Amazon enables companies to make millions of our customers their customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login.”
Companies can encourage their customers to create an online account in order to offer a personalized buying experience. Buyers want the advantage of creating an account to save purchase preferences when shopping online, but the majority are bothered by the hassle of registering on a Web site, Amazon said. Increasingly, they choose to shop on sites that offer frictionless online payment options to take advantage of stored information. That is why Amazon is introducing a solution where buyers can both login and pay on any participating site using their Amazon credentials.
This allows online merchants to create long-term relationships with more customers. Login and Pay with Amazon helps replace guest checkouts with recognized customers, leading to improved services which could include: managing and tracking orders, purchase history detail, special discounts, instant access to shipping addresses and payment methods.