Alorica Plants a Flag in India

Contact center outsourcing provider Alorica has opened an innovations lab and digital business processing management operations in Bengaluru, India. This strategic expansion accommodates growing demand for digital, cognitive, and robotic process management services in the region.

"As we strive to transform our business to ensure our position as the global leader in customer experience solutions, we consistently look for opportunities to meet these objectives," said Bhaskar Menon, chief transformation officer at Alorica, in a statement. "Expanding into India was a natural progression for our business. We're excited for the opportunity to invest in the country, creating jobs that will positively contribute to the Indian society through our Corporate Social Responsibility initiatives. We're especially excited for the opportunity to be near world-renowned digital companies in the pursuit of being a true disrupter in the customer experience industry."

Hiring up to 300 employees by year's end, Alorica India is already servicing a few companies with digital back office services. Also located at the site is Alorica's first Digital Center of Excellence, an innovation lab where digital experts are focused solely on digital transformation through process re-engineering, leveraging intelligent automation and robotization. Services include robotic and cognitive automation, digital sandboxes, omnichannel super-agents, blockchain, business transformation consulting, analytics, and data-driven insights.

Alorica has 24 locations in the Asia-Pacific region, employing nearly 40,000 people in China, Japan, the Philippines, and now India.