Alorica Partners with Sanas to Alter Contact Center Agents' Accents

Alorica, a provider of customer experience (CX) solutions, and Sanas, an artificial intelligence linguistic translation software developer, have teamed up to offer Sanas' real-time accent translation capability to Alorica's worldwide customer base.

As Sanas' strategic CX services partner, Alorica will deploy this technology to overcome challenges of dialects and accents in its contact centers, which service more than 250 clients across 16 countries in more than 30 languages.

Sanas' accent translation technology allows for deeper comprehension of people's voices, increased foreign language fluency, and addresses communication challenges between global teams and customers. It enables CX service professionals to choose an accent while preserving their authenticity.

"Linguistic translation allows us to focus on providing the best service experiences in real time regardless of native dialects that can result in confusion or bias," said Greg Haller, CEO of Alorica, in a statement. "Collaborating with Sanas will allow us to deploy this innovative technology throughout our entire infrastructure in a way that lets our CX team members do what they do best: provide industry-leading service without barriers."

"The goal of Sanas has always been to bring people closer together and allow them to have choices when it comes to their communication styles, something that was previously only possible through extensive speech language pathology," said Maxim Serebryakov, CEO of Sanas, in a statement.

"Similar to how consumers would experience service from a local service center, Sanas' technology brings that local comprehension to consumers from anywhere in the world," added Sharath Keshava, co-founder and chief operating officer of Sanas, in a statement.