Ada Launches Generative AI Suite for Customer Service

Ada, a customer service automation platform provider, today launched a suite of generative artificial intelligence capabilities to help companies resolve complex customer inquiries across voice, SMS, and messaging channels.

Built using generative AI technology like OpenAI's GPT-4, Ada's platform automatically resolves more and more complex customer inquiries across channels and languages. Bot managers can coach their AI to adapt and improve as their business changes with no-code tools.

Ada's Copilot capabilities enable CX teams to lean on generative AI to produce content, connect automation to existing knowledge sources, and take actions on behalf of customers. Bot managers can verify and monitor conversation flows to ensure the continuous improvement of customer service automation. Similarly, Ada Voice enables companies to bypass traditional interactive voice response (IVR) automation to power voice experiences.

"Ada has been at the forefront of customer service automation for the past six years, and our most trailblazing clients have experienced first-hand how AI and automation can revolutionize their CX," said Ada Co-Founder and CEO Mike Murchison in a statement. "With the addition of Voice, Ada is the first company in the world to offer one customer service automation platform, powered by generative AI, that works for both messaging and voice. This gives companies the ability to create truly omnichannel experiences, building once and resolving inquiries on phone and messaging channels without having to duplicate efforts."