Accenture announced that it has created its first solution in a suite of solutions to help life sciences companies improve customer and patient engagement leveraging cloud, social and mobile technologies. An example of Accenture’s commitment to developing industry-solutions for Salesforce, this collaboration will play a critical role in helping life sciences companies make the move from a product orientation to a patient outcome orientation.
The first solution, the Accenture Connected Physician Solution, offers physicians an efficient way to access disease, treatment and product information. It provides doctors with training and gives them the opportunity to collaborate in real time with fellow doctors and medically trained pharmaceutical experts.
Built on the Salesforce1 Platform, the Accenture Connected Physician Solution is mobile-enabled across multiple platforms, providing health care professionals access to the information they need on any device, anytime. It also gives life sciences companies the opportunity to build customer loyalty while capturing additional information that enables them to better understand how to provide physicians with the data they need to best serve their patients.
“Remarkable changes are taking place today that are reshaping the life sciences landscape, and the entire industry is beginning to galvanize around delivering better patient outcomes in cost-effective ways,” said Anne O’Riordan, global industry managing director for Accenture’s Life Sciences practice, in a statement. “Cloud platforms like Salesforce are providing an opportunity to link companies, physicians and patients in an ecosystem dedicated to improving health results.”
The Accenture Connected Physician Solution builds on Accenture’s portfolio of Salesforce industry-based solutions, which includes offerings for the communications and consumer goods and services industries. The Accenture SaaS Reference Architecture for Communications Service Providers helps to enhance or completely replace legacy business support systems through migration to the cloud, enabling quicker speed to market, cost optimization, and faster, more compelling and more personalized customer experiences. Accenture Perfect Consumer Engagement is an end-to-end marketing and commerce service that leverages digital and social technologies and captures data across the business to provide a cohesive view of the consumer.