Accenture Partners with IPsoft to Launch Amelia Practice.

Accenture and IPsoft have created an Accenture Amelia practice, designed to accelerate client adoption of artificial intelligence. Accenture will use IPsoft's Amelia platform to develop go-to-market strategies, solutions, and consulting service offerings around deployments of virtual agent technology for clients across several industries, with an initial focus on banking, insurance, and travel.

"Artificial intelligence is maturing rapidly and offers great potential to reshape the way that organizations conduct business and interact with their customers and employees. At the same time, executives are overwhelmed by the plethora of technologies and many products that are advertising AI or cognitive capabilities," said Paul Daugherty, Accenture's chief technology officer, in a statement. "With our new Accenture Amelia practice, we are taking an important step forward in advancing the business potential of artificial intelligence by combining IPsoft's world-class virtual agent platform with Accenture's broad technology capabilities and industry experience to help clients transform their business and operations."

"Accenture has embraced Amelia's unique capabilities as a pillar of its technology suite for artificial intelligence, and we believe this will be transformative for clients in every industry," said Chetan Dube, president and CEO of IPsoft, in a statement. "We are at a turning point in seeing CEOs take the decision to adopt true digital labor as their differentiation strategy. By equipping Amelia with Accenture's deep industry knowledge, technology skills,and ability to scale, we can together help enterprises realize the full potential of artificial intelligence technology as it reaches maturity."

"The creation of an Accenture Amelia practice will have a significant impact on the emerging market for AI," said Phil Fersht, CEO of HfS Research, in a statement. "Accenture's services capabilities and focus on AI, combined with IPsoft's strong positioning across HfS' Intelligent Automation Continuum, spanning both autonomics platforms and cognitive computing, promises to offer a new threshold of value for customers."