Accenture Adds SmartVideo to Help Insurance Carriers Improve Customer Experience



Accenture has enhanced its Accenture Life Insurance Platform (ALIP) by adding personalized SmartVideo capabilities that help life insurance and annuity carriers deliver dramatically improved customer experiences through digital channels. The new solution allows carriers to take advantage of engaging, personalized and data-driven videos at scale to help support and retain customers throughout the customer lifecycle.

SmartVideo allows carriers to use customer and policy information that is already stored in their systems to quickly and cost-effectively create data-driven videos. Delivered in real time, these videos provide customers with account set up information, billing statements, and events confirmations.

“As technology and industry changes continue at a blistering pace, carriers find themselves in the midst of a digital transformation that requires a focus on innovation. Integrating SmartVideo technology into ALIP will change the way carriers communicate with their customers and help foster engagement and increase brand loyalty,” said Shay Alon, global managing director, Accenture for life and annuity, in a statement. “Our new SmartVideo complements Accenture’s life insurance and annuity offerings by enabling carriers to create unique digital experiences while reducing contact center and operational costs.”

As part of an exclusive alliance with SundaySky, SmartVideo technology is offered as a software-as-a-service (SaaS) solution designed to provide technology and commercial framework for smooth deployment. It is sold as a standalone solution or pre-integrated with ALIP, Accenture’s configurable and scalable software suite that offers life insurance and annuity carriers of all sizes solutions for product development, new business, underwriting, and policy administration.