[24]7 has acquired of Shopalize, a social commerce platform specializing in social sharing and referral solutions.
With the acquisition of Shopalize, [24]7 will offer intuitive social experiences to online consumers while they interact with online businesses. The company’s technology will be integrated with [24]7’s predictive experience platform, which combines big data and predictive analytics to better understand customers and improve customer service and sales results.
Shopalize enables e-commerce retailers to promote their brand and increase sales through social sharing, then measure the ROI of social marketing initiatives through comprehensive analytics. Using Shopalize social plugins, consumers can share their purchases or promotions after order checkout and optionally earn rewards for referring friends to e-commerce retailers. Consumers can also use the plugin to discover in real time which products other consumers are buying from the retailer. Shoppers considering a purchase can also solicit friends’ input by asking them to vote on a set of short-listed products while sharing their opinion.