Danny Estrada has been working as a thought leader in CRM for the past 20 years. As a practice leader he has guided teams through the implementation and development cycles of over 500 CRM projects. He is author of the Practical CRM blog (http://practicalcrm.net)and has done numerous speaking engagements for companies like Salesforce, Microsoft, and Sage as a keynote speaker discussing real world application of CRM concepts. Danny is also an Executive MBA from the W.P Carey School of Business at Arizona State University.