Predicting User Churn & Mobile App Retention Benchmarks

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WEDNESDAY, JUNE 14 - 11:00AM PT / 2:00PM ET

 
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Tackle the #1 Factor Impacting App Audience Growth

When marketers don't message new opt-in app users, they waste $.95 cents of every dollar spent acquiring them since only 5% continue to use those apps 90 days later. Considering the cold-hard cash that goes into app user acquisition, let's focus on how you can keep them.

In this webinar, you will learn:
  • New user retention data details the impact of messaging at different intervals in the app user lifecycle, including findings specific to key industry verticals
  • Recommendations on when & what to message to increase new user retention rates
  • An understanding of how predictive churn software works, and how you can identify users at-risk and take action while there's still time
REGISTER NOW to view this webinar titled "Predicting User Churn & Mobile App Retention Benchmarks."

Audio is streamed over the Internet, so turn up your computer speakers!

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PRESENTERS
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Bill Schneider
Senior Director, Product Marketing
Urban Airship
 
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Neel Banerjee
Senior Product Manager
Urban Airship
 
MODERATOR
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Bob Fernekees
Publisher
CRM magazine