Beyond CRM: Rethinking customer service

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Now Available On-demand

 
 
 
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How are businesses rethinking customer service for today's connected, mobile customers? Join guest speaker Kate Leggett, VP and Principal Analyst at Forrester Research as she reveals how innovative companies are transforming customer service to be easier, more effective, and
highly personalized.

Ms. Leggett will be joined by Terence Chesire, Director of Product Management at ServiceNow who will demonstrate how businesses are going beyond CRM and transforming customer service by:
  • Identifying and resolving the root causes of customer calls
  • Transitioning from reacting to problems to anticipating them
  • Using new and emerging channels to improve the experience
  • Engaging the whole organization to deliver customer service
REGISTER NOW to view this webinar titled "Beyond CRM: Rethinking customer service."

Audio is streamed over the Internet, so turn up your computer speakers!
 
MODERATOR
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Bob Fernekees
Publisher
CRM magazine
 
SPEAKERS
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Kate Leggett
VP, Principal Analyst Forrester Research
 
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Terence Chesire
Director of Product Management, ServiceNow