Leveraging Customer Data to Personalize Engagement

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WEDNESDAY, JULY 19 - 11:00AM PT / 2:00PM ET

 
RedPoint
 
Customers want highly personalized and relevant interactions with your organization that reflect their needs, preferences, behaviors, and past purchases.  How will you deliver hyper-personalized customer engagement consistently across all touchpoints in real time?

We invite you to join guest speaker James McCormick, Principal Analyst at Forrester Research and Buck Webb, VP of Cloud Solutions at RedPoint Global, to discover how to unlock the value of all sources of customer data and optimize how you engage with customers, across both traditional and digital touchpoints. We will focus on creating an always-on, always-processing single customer view that is accessible in real time, and that takes advantage of all data types and sources – from first-party data like CRM, web, mobile, and e-commerce data to second- and third-party data.

By attending you'll get powerful insights around:
  • The importance of creating an enterprise-wide customer data platform
  • Leveraging big data insights to create contextual engagement
  • Real-time orchestration of interactions across multiple channels at the pace of the customer
  • Using an open garden approach to extend the value of existing technology investments and take advantage of new innovations
REGISTER NOW to join us for this webinar titled "Leveraging Customer Data to Personalize Engagement."

Audio is streamed over the Internet, so turn up your computer speakers!
 
MODERATOR
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Bob Fernekees
Publisher
CRM magazine
 
PRESENTERS
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James McCormick
Principal Analyst
Forrester Research
 
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Buck Webb
Vice President,
Cloud Solutions
RedPoint Global
 
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