Warby Parker’s journey from an early stage startup to a thriving, dynamic, lifestyle brand contains important lessons for companies large and small about how to create a pervasive data-driven culture, something that is often discussed but rarely seen in practice.
This research case study will explain how Warby Parker has gone from a company that was run entirely out of an ERP, to one in which the company's decision are powered by precisely-defined and integrated data model. This story will cover the use of various technologies to create a data warehouse and the use of Looker to create an integrated model that supports discovery, analysis and automation as well as the propagation of data to every corner of the company. As part of this story we will cover how to execute the, high risk stages of this journey and outline Warby Parker’s vision for the future.
The research will cover the 5 stages of maturity Warby Parker has gone through to achieve a data driven culture;
1. Escape from ERP
2. Expand Automation and the Scope of the Data Warehouse
3. Create a Unified Data Model of the Business
4. Expand Data Use Throughout the Company
5. Future Planning