Gupshup Acquires Active.Ai

Gupshup, a provider of conversational engagement solutions, has acquired Active.Ai, providers of a conversational artificial intelligence platform for financial firms. Terms of the deal were not disclosed.

"Using Conversational AI, Gupshup is helping global businesses establish new and exciting ways to engage with consumers in a more natural and contextual manner. Active.Ai's robust CBaaS platform adds more vertical depth to our product stack, giving [financial services] customers the tools to create intelligent, frictionless micro-conversations with consumers using voice, video, and messaging channels," said Beerud Sheth, co-founder and CEO of Gupshup, in a statement. "We are happy to welcome the Acitve.Ai team to the Gupshup family and look forward to driving the next phase of innovations in conversational engagement and commerce."

"In the conversational economy, business-to-consumer engagement that combines advanced natural language processing with deep enterprise connectivity is essential. Active.Ai's conversational engagement platform powers leading financial enterprises across 43 countries," said Ravi Shankar, co-founder and CEO of Active.Ai, in a statement. "We are excited to partner with Gupshup to help shape the future of conversational engagement in the financial services space."

"Active.Ai's technology platform is enabling financial institutions around the globe to effectively engage their customers using AI. The merger with Gupshup is a logical next step in their evolution. Together, they can bring advanced omnichannel engagement across messaging, voice, and video to enterprise customers," said Ben Mathias, managing partner of Vertex Ventures, a top investor in Active.Ai, in a statement.

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